Joining me were two dynamic voices: Keith Keller, the Australian live-streaming strategist known for his creative spin on content, and Cristina Segatto, a Los Angeles-based branding expert with Italian roots who brings clarity and strategy to personal branding. Together, we bridged three continents, Canada, Australia, and the U.S. to decode how LinkedIn’s AI-driven algorithm is reshaping visibility, engagement, and opportunity.
From Recency to Relevance: The Algorithmic Shift
For years, LinkedIn® rewarded recency, the infamous “golden hour” where creators scrambled to engage within 60 minutes of posting. That era is gone. 360 Brew prioritizes relevance over recency, analyzing:
Your headline and About section
The language of your posts
Your engagement patterns
Your industry expertise and authority signals
Cristina explained it best: “LinkedIn is future-proofing itself. This shift mirrors what Instagram® and TikTok® have done curating feeds based on user interests. If you engage with live streaming or branding content, expect to see more of it.”
What Does Relevance Mean to Us?
We each shared our perspective:
Cristina: Relevance is delivering content that sparks transformation for the right audience—whether through technical insights or motivational guidance for entrepreneurs.
Keith: As a consumer, relevance means fewer vanity posts and more meaningful conversations. As a creator, it’s about staying true to your niche while trusting the algorithm to connect you with aligned audiences.
Americo: Relevance is alignment—optimizing our profile and content so our voice reaches the people who value it most.
Authenticity vs. Algorithm: Do We Play the Game?
One of the most debated questions came from Keith: “Do we chase popular topics for engagement or stick to what we love and trust the audience will find us?”
Our consensus: quality beats virality. LinkedIn’s new model favors educational, authoritative content over clickbait. Personal stories still matter but they need a professional throughline.
As Cristina put it: “Say what you do, match your topics, but keep your personality. People buy from people they like.”
Key Takeaways for Creators and Professionals
Optimize your profile: Headlines, About sections, and skills matter more than ever.
Engage with intent: Comments are powerful, but depth trumps volume. Thirty minutes of meaningful engagement beats four hours of “nice post” replies.
Diversify your content: Newsletters, polls, and live events create multiple touchpoints.
Train the algorithm: Remove irrelevant posts from your feed and interact with content you value.
Play the long game: Whether you’re a job seeker or a brand builder, focus on authentic networking and quality conversations.
The Human Side of LinkedIn
Beyond algorithms, this show reminded us of something timeless: relationships matter. From Cristina’s emphasis on trust-building to Keith’s candid reflections on creative freedom, and Bez Rengifo who joined us on stage with insights on recruitment strategy, one theme echoed throughout: LinkedIn is a tool, not the destination. Use it to start conversations that lead to real-world connections.
Final Thoughts
LinkedIn’s 360 Brew isn’t just an algorithm: it’s a call to clarity. It challenges us to define who we are, what we stand for, and how we deliver value. Whether you’re chasing brand deals, building a coaching business, or simply seeking your next role, the rules have changed: relevance wins.
As Keith’s song lyric teased throughout the show:
“What is this new algorithm? It’s written between the lines. No more noise, just precision—matching hearts and minds.”
Did you catch the full conversation? If not, stay tuned for the replay highlights and subscribe to my newsletter for actionable insights on live streaming, branding, and social selling.
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https://journeylogic.substack.com/i/178841397/the-big-shift-substance-over-vanity
